Michelob ULTRA Courtside-NBA-Microsoft National Commercial
The NBA, Michelob ULTRA, and Microsoft bring you Courtside! National Commercial featuring Peyton Manning and Scottie Pippen. Spot voiced by Scottie Pippen. WE ARE AMAZING when we CHOOSE TO PLAY TOGETHER!
2021 Cannes Lions Winner: Gold, Silver, and Bronze Lions Winner.
2021 AICP "Most Next Award "and Best in Show Winner.
2021 The One Show: 3 Grand Prix, 13 Gold Awards, 6 Silver Awards, and 4 Bronze Awards!
Awarded to FCB New York, AB InBev, and Ntropic studio.
"Michelob ULTRA Courtside, powered by Microsoft's AI-driven Together Mode, immersed live virtual fans in the NBA bubble, from the comfort and safety of their own homes. Millisecond data transfers, a never-before-seen rail cam and 120 spatial audio contact microphones brought fans virtually Courtside. From themed game nights hosted by brand MCs to player-to-fan Courtside interactions, the campaign made a huge splash amongst fans and the industry alike.” - The One Show
Michelob ULTRA "Courtside"
A Commercial Campaign Like No Other