Michelob ULTRA Courtside-NBA-Microsoft National Commercial
The NBA, Michelob ULTRA, and Microsoft bring you Courtside! National Commercial starring Ezra J Stanley featuring Peyton Manning and Scottie Pippen. Spot voiced by Scottie Pippen. WE ARE AMAZING when we CHOOSE TO PLAY TOGETHER!
2021 Cannes Lions Winner: Gold, Silver, and Bronze Lions Winner.
2021 AICP "Most Next Award "and Best in Show Winner.
2021 The One Show: 3 Grand Prix, 13 Gold Awards, 6 Silver Awards, and 4 Bronze Awards!
Awarded to FCB New York, AB InBev, and Ntropic studio.
"Michelob ULTRA Courtside, powered by Microsoft's AI-driven Together Mode, immersed live virtual fans in the NBA bubble, from the comfort and safety of their own homes. Millisecond data transfers, a never-before-seen rail cam and 120 spatial audio contact microphones brought fans virtually Courtside. From themed game nights hosted by brand MCs to player-to-fan Courtside interactions, the campaign made a huge splash amongst fans and the industry alike.” - The One Show
Michelob ULTRA "Courtside"
A Commercial Campaign Like No Other